About Noble Posted by Noble Insurance April 6th, 2018

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ABOUT NOBLE | Why Choose a Noble Broker?

Noble Insurance is part of the Insurance Store family. Every member of our Noble Insurance team is a proud resident of the Georgian Bay community. This beautiful area is our home, and we believe in treating our clients like neighbors.

We work for you — not an insurance company.


When you need help the most, we’re on your side.

Choosing Noble Insurance means you get specialized knowledge and a much higher level of service, attention and guidance. Our brokers take the time to get to know you, to ask the right questions, and to offer advice that applies to your unique situation.

When you work with a Noble broker, you’ll get a solution that’s tailored precisely to your business or personal needs. We can pinpoint an insurance company and a policy for even the most unusual requirements just ask. And you’ll find that if a claim occurs, it will be much easier to settle. You will deal with the same friendly people every time you call; real people who understand the issues and needs unique to our communities. When you need help the most, we’re on your side.

a letter from

Wayne Noble


– Wayne Noble


On a sunny morning in July 1945, Howard Noble, my father, unlocked the door of the white-frame general store in Avening. He rolled out the striped awnings to shade the windows flanking the door, and prepared to welcome his very first customers.

In the many years since, we’ve grown from that humble beginning in the Avening store, but our spirit has remained the same. From offices in communities throughout the greater Georgian Bay area, Noble Insurance has continued to provide our valued clients with dependable, fairly priced insurance products from the best insurance companies in the country.

We’ve seen many economic and social changes over the years, but we still believe that friendly service, old fashioned values and honest commitment to our customers are as important today as they were to my dad in 1945.

We see our clients as family — fellow community members whose interest we promote as we would our own. And our strength, reputation and growth over the years has come from working hand in hand with Canada’s top insurance companies; most of which have been with us since those first days in the general store.

Let our 70 years of success give you a
higher level of confidence.

Wayne Noble